Leader in Congo-Brazzaville for the last 50 years

A new era in shopping with the arrival of Franprix, the result of the Burotec Group's expansion

Franprix
|
3 October 2024
|
Share on

On August 28, 2023, the coastal city of Pointe-Noire welcomed the inauguration of the first Franprix supermarket, marking an important milestone for Groupe Burotec. Proudly opened as the very first Franprix store in Africa, Burotec aims to offer a diverse range of products to the Congolese population. This visionary initiative is part of the expansion of Groupe Burotec, already active in stationery, construction and safety equipment for oil operations.

The inauguration ceremony was graced by the presence of the town's mayor, Mrs. Evelyne TCHICHELLE, who not only officially inaugurated the opening, but also became the store's very first customer. Her presence underlined the importance of this event for the town and its residents, highlighting the added value this new store brings to the community.

The Franprix supermarket stands as a symbol of convenience and quality, offering a wide range of products to meet a variety of needs. From basic necessities to specialty items, the store promises to enhance the shopping experience of Pointe-Noire residents, offering access to a wide variety of goods under one roof.

Burotec's commitment to enhancing the local landscape with this supermarket aligns with its ethos of serving communities with excellence. This retail expansion reflects a determination to meet the evolving needs of consumers while fostering economic growth and development in the region.

The inauguration of Franprix in Pointe-Noire not only signifies a new chapter in retailing for the city, but also consolidates Burotec's commitment to contributing to Congo's thriving economy. With the support of the Mayor and the enthusiastic welcome of the community, the Franprix supermarket is set to become a mainstay of residents' daily lives, offering convenience, quality and a diverse selection of products.

This news will interest you